Forecasting the Adoption of E-Books Essay Example for Free

divination the Adoption of E-Books Essay challenge 1 The surface of the market for e-books in the long haul 293. 7 one thousand thousand x 46. 7% x 8% = 10. 973 million (Total US population x percentage of US population course session literature x Percentage of traditional paper books purchased online in 2003) It will withstand 10 years to reach 95% penetration of the potential market. Question 2 I name that the sale of the e-book when it first became available is 0. 751milion (pm) (Assumption each innovator buy one book. ) Question 3 The long-run total bridal of e-books would be 10. 973 million.(Total US population x percentage of US population withdrawing literature x Percentage of traditional paper books purchased online in 2003) Question 4 I do expect the market for e-books tend to be guided by imitators rather than innovators. According to the table above, I found that the weighted average for e-book of q (0. 0684) is larger than p (0. 2990). In addition, the word of mouth takes an important single-valued function in the adoption of e-books. The information about the e-book from the innovators contribute much to the adoption of e-books since citizenry tend to intermit to change their old reading habit.Question 5S(t)=p+(q/m)N(t-1)m-N(t-1) yr 1 0. 0684+(0. 2990/10. 973) X (0)10. 973-0 = 0. 751 million Year 2 0. 0684+(0. 2990/10. 973) X (0. 751)10. 973-0. 751 = 0. 908 million Year 3 0. 0684+(0. 2990/10. 973) X (1. 659)10. 973-1. 659 = 1. 059 million Year 4 0. 0684+(0. 2990/10. 973) X (2. 717)10. 973-2. 717 = 1. 176 million Year 5 0. 0684+(0. 2990/10. 973) X (3. 893)10. 973-3. 893 = 1. 235 million Question 6 The adoption of e-book will be very different from digital melody obtained online. The adoption of e-books face much challenges when comparing to the adoption of digital music.To most of the listeners, there is not much difference in experience between listening to a song from an iPod and a CD player. Therefore, they have a relatively low switching address and much willing to change their habits. On the contrary, to most of the readers, it is definitely very different from reading an e-book to reading a printed book. The feelings of holding a printed book and flipping over a physical book atomic number 18 irreplaceable. So readers are loyal to printed book and hesitate to switch from traditional books to e-books.Hence, it is reasonable to predict that the pace of adopting digital music is faster than the pace of adopting e-books. Question 7 I think both of the attitudes about reading and purchasing e-content have changed a lot in recent years. In the old clipping, people could read e-content via PC only. Nowadays, people are able to read e-content through various mobile devices. Therefore, they spend more clipping on reading e-content especially during leisure time and even commuting time. However, the quality of the reading military campaign is diminishing as the overload of e-content available on Internet.I n addition, people tend to rely more on the e-content since it is very convenient, environmentally friendly, high mobility and high accessibility. For the attitude about purchasing e-content, more people are willing to pay for the e-content in recent years. The advanced online payment system plays an important role. quite a little feel more secure and also convenient when dealing online ever than before. Moreover, more well-known and large-scale publishers offer more choices of e-content for readers. Besides, in the light of the prevalent of mobile device, people have more time and chances to read the e-content regardless of the time and places.Thus, people are more willing to spend on e-content than before. Question 8 The hardware plays a paramount important role in the adoption of e-books. No subject area how amazing the e-content is, the e-books would not be popularized if the hardware were not user-friendly. However, a good hardware is very probable to boost sales of the e-bo oks. It is because the hardware is a fixed cost while the e-books are the variable cost to the readers. A portable hardware with proper size of monitor and high capacity is very mesmerizing to the readers.They no longer need to neither carry the bulky printed books nor spare some places for storage. Moreover, the hardware enables readers to read comfortably when comparing to read via PC or smart phone. It is good for the readers eyes. Last but not least, the hardware contributed to protecting the environment as it saves much paper. Only when the hardware preforms better than the tradition printed books, the adoption of e-books will be success. Question 9 I do expect the size and also the design of scattering are quite different globally as compared to the joined States.The size and the pattern of diffusion depend on many factors. Population, culture, attitude to new products, technology and even literacy could be one of the variables of the size and pattern of diffusion. Take Afr ica as an example though the population size of Africa is much larger than The United States, the potential size of the market for e-books must be obviously different from the United States. So it is not difficult to understand that the size and pattern of diffusion of various places will not be like to the United States.