2. What type of exploratory research designs would you suggest for each of the pursual situations? Justify your answers using specific illustrations and examples. a. Â Â Â Â Â Â Â Â The research and development dash director of Louis Vuitton suggests a raw(a) type of cologne for men that could be promoted by tennis celebrity Marat Safin. b. Â Â Â Â Â Â Â Â The General Manager of siamese connection Spices Restaurant in Hong Kong wishes to offer customers two re impudentful and aro hire dinner items that would be a blend of fresh durians, herbs and chicken. c. Â Â Â Â Â Â Â Â A retail manager would like to know the popularity of a new brand of dishwashing detergent produced by invigilate and Gamble. a) In developing a research design for this fussy situation, it would low gear be a consideration that Louis Vuitton is non an established military force in the fragrance market. Vuitton essential enter this field relying on the transfer of its superb wri te up in current areas of achievement to the new endeavour. Can the produce be successful? Using the grammatical case convey Method would be suitable in tell this question. It may be advisable to explore the success of different companies who demand attempted standardized campaigns. For example, Tommy Hilfiger (another fashion designer) has attempted and succeeded in go in this market.
It would be worthwhile to analyse the past successes and failures of similar companies and use the information in developing the new product. In the catch ground stages of research it would be effective to use centre chemical gr oup interviews to gauge consumer reaction to! the product and its likely face of endorsement. It must be determined if potential customers encounter they would be drawn to buy a fragrance created by Vuitton and what characteristics are grievous in influencing their purchasing decision (eg. Price, Packaging, transport and Promotion). It would be grand to determine how the consumer feels about the... If you want to let a in full essay, order it on our website: OrderCustomPaper.com
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