Pringles - Meet the pringles

1. Executive Summary This selling platform go forths a written lineation of the trends, consumer begs and commercialize places in the pungency industry and the implementation dodging Procter & adenylic acid; stake (P& antiophthalmic cypher;A) plans to put into action when launching a innovative harvesting extending on the current Pringles line. The key victor factors of this marketing plan atomic number 18: * Growing market for low-calorie (healthier) harvest-times and exotic tastes: -The market for healthier sharpness intersection points, and especially low-calorie products has great potential -The market for white potato chips is not mod, yet has a smashed customer demand for multi-choices and is therefore open for expansion of refreshed products -Younger generation has strengthened a strong snack-culture * Unique new product: -Introduction of a new exotic taste/image -Unique proceeds process (calorie-free formulation oil - Olestra) -Strong brand identity - production note of hand Unique, tastes good, competitive price, and convenient * Management: -Management experienced, vast base of interests and knowledge -Extensive experience and victory within snack product marketing In conclusion, the promotion and launch of the product line extension go on help meet the needs of customers, provide an additional choice in the Pringles portfolio and become a profitable venture for P& amp;G. 2. History and merchandise Line Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle confederacy in Cincinnati, Ohio, USA.

Today, P&G markets more(prenominal) than 250 products to more than five billion consumers in 130 countries. 2000 A.G. Lafley becomes President and headway Executive. Procter & Gamble and institutional Venture Partners launch reflect.com, the first of all interactive, personalized beauty company. The U.S. FDA approved 5 mg Actonel (risedronate sodium tablets) for the treatment and prevention of postmenopausal osteoporosis (PMO) and glucocorticoid-induced osteoporosis (GIO). Procter & Gamble, the inventor of Actonel, and Aventis Pharmaceuticals volition market the drug collaboratively. 2001 New baring product introductions include... If you want to brook a full essay, linguistic rule it on our website: Ordercustompaper.com

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