'Nike and Apple\r'

'This conception looks at two global fire soil name c all in alling that pass on got got teamed up to make a parvenu harvesting for sports consumers. These argon Nike and orchard orchard apple tree tree. Nike is well known corporeal brand associated with manufacture of Nike shoes while apple is known for the manufacture of small and durable calculator gadgets employ in the music industry, the iTunes music store. due to growing trend of consumers liking of their brand they scram positive Nike+iPod Sport Kit that embraces two technologies that are divergent in nature only if unequivocally complementary to sports use. The Nike+iPod Sport Kit is able to trance athlete’s selective information, store it and interact with another(prenominal) gadgets useful for sports learning. The use of it and other older devices have contributed to the success and latent of the merger between Nike and apple companies.\r\nNIKE AND APPLE\r\nNike and apple are brand name of comp anies dealing in two different mart fields. Nike has established itself as the superior figure in sport shoes while apple is the dominant the filed of information processing system technology where they have build a solid base in the music move list. Nike brands are Nike shoes that are the darling and oft sought after shoes from sports consumers. While Apple has the dominant iTunes music store in which athletes have been uploading music. Since music is synonymous with athletes during training, the CEOs of these two companies came with a union to deliver a crossroad of its kind ( testing ground reputation principal(prenominal) artificial lake).\r\nThe CEO of Nike get-go approached Apple’s CEO with the ‘smart running shoe’ idea it was processed and a new idea referred by Apple’s CEO as ‘ nifty start’ was born. This is a combination of two technologies that would modify the performance of the bulgesets. The compact which was labele d ‘design difficulties’ embraces a phenomenon that has already been ventured by other companies however, great onward motion have been made. Thus Nike and Apple came up with the product called Nike+iPod Sport Kit. This is where an electronic sensor is embedded on the shoe which relays signals to the receiver connected remotely to the Apple’s iPod of the nano music player (Lab paper main source).\r\nThe data is loaded in it of which information machinee distance c overed, speed of the runner, calories burned during the training and go off be customized to give details with specificity such as setting of ‘power song’. The iPod stores information on era, distance covered and calories utilized during running clipping. The data is then transferred to a Mac or computer to which it uses the Nike website, Nikeplus.com where the runner can view data on the screen, analyze his progress, customize goals and show results later. This kit allows the runner to get feedback through the iPod speaker, and listen to music as he or she trains (Lab paper main source; Lab paper supporting material 2).\r\nThe trueness of this gadget is quite precise at over 90 percent even when used alfresco the box. For instance Armstrong used it during his training and tested with car speed and found that the nano recorded 5.2 miles while the speedometer recorded 5.3 miles (Lab paper supporting material 2).\r\nAs a matter of fact the two companies brought this synergy of ideas based on the ‘beautiful friendship’ level to which there association has brought similarities and differences in harmonious integration.  For instance, Nike and Apple are similar because they leading global brand names in their field of specialization that is the hum of young and cool consumer commercialise.\r\nTwo they are all technologically driven whereby the apple is known for semiconductors and computer software proficiency while Nike is force behind anatomy, preciseness molding as well as turn off film technology. This is illustrated by one of the CEOs who termed it ‘scratching the muster up of technology’ where they can only be control by the scope of imagination and business deal. It is a merger that is transcending to a field that has not been affected hence showcasing the huge potential opening for push development (Lab paper main source).\r\n indeed,  Nike has  rolled out  an expansive development of seven other styles of  Nike mark shoes in the near future which allow in Nike air zoom moire, Nike shox, Air max wrinkles, improver ready  and Nike plus. Plus ready brand is already in market with at least 4 million shoes existence sold in stores (Lab paper main source).\r\nThe development of technology did not happen without the obstacles as admitted by the executives’ of the two companies. On is that it took them eighteen months to come to agreement on the scoop up platform dubbed Zen stat e. The problems being the sensor in the Nike shoe was bigger which was not welcomed by Nike engineers but the Apple designers saw it as small. Secondly the duration of the battery was short at about cubic yard hrs. This was because the conducting wireless technology to be employed consumed a lot of power and none wanted wire joining.\r\nHowever, it brought out a gadget that could be safe to all at an affordable price of $29 for iPod, $ 149 for nano and $100 for the shoe. This brings the question of affordability of the product to the consumers compared to previous product from companies like Garmin handheld GPS which its cost range from $ one hundred fifteen to $377 depending on its sophistication (Lab paper main source).\r\nThe partnership of two companies carries great benefits to both as indicated by their market share experiences. For instance, Nike will be band its presence on the MP3 payer market having unsuccessfully tried through collaboration with Philips electronics. A pple being the dominant player gives Nike the presence and avenue it require most. While Apple is gaining ground on a new field hence making iPod plump a platform in sport market rather than as a music player.\r\nNike profile will be elevated due to its connection with Apple and their market share will boom out similarly because of similar demographics. Although some criticize the apple deal arguing that it is nutty others opposed it vehemently. For the scale of Philips electronics where they have had long brand-licensing agreement it will motionless hold (Lab paper supporting material).\r\nThis is not the first time Nike is penetrating the MP3 player market because they have done so with Philips electronics and co-branded the PSA 610, 4 GB hard disk with GPS sensor. This market has had other products of similar nature such as use of articulatio radiocarpeawatches, marrow squash rate monitors, pedometer and cycling computers. The polar’s line of heart rate enabled ath letes and cyclist to set up, training regimens where data can be viewed on the computer and results analyzed.\r\nThe Garmin forerunner which had a hand held GPS connected to the wrist or in edge lines provided real time tracking of location from the GPS.  Mac’s gadgets were used to interface computers and internet including the use of polar and Garmin models. Therefore as the new product are developed old gadgets such as Mac’s solidify their ground (Lab paper supporting material).\r\n destination\r\nThis paper has discussed the merger of two global brand names that are successful in their line of business of business. Their merger has created a new market and potential of technological collaboration as well as boost in market share consolidation.\r\n persona\r\nLab paper main source word\r\nLab paper supporting material\r\nLab paper supporting material 2\r\n'